Search Engine Optimization (SEO)

The goal of Search Engine Optimization (SEO) is to find a focus for each webpage of your website and to add in the keyword phrases we want to target to that webpage,  making it easier for the search engines to find the subject of the webpage and rank it in the search results.  The very best place to include keyword phrases for search engine optimization (SEO) are:

One word of caution - you have to be careful to not trip any over-optimization filter causing the website to receive a penalty.  The perfect combination is a moving target and depends on the search engine and the actual keyword phrase.  You can avoid the penalty and strengthen the page by using variations of your keyword phrase.  We do this by re-arranging the word order, changing a word by adding 's', 'ing' or 'ed',  and replacing words in your keyword phrase with other related words.  For example:  This webpage is targeted to 'search engine optimization (SEO)' and any of the following keyword phrases could be helpful:

After each page of your website is optimized for it's couple of keyword phrases the real fun begins - we have to get the search engines to recognize your website or search engine marketing (SEM).

You can contact Richard Tremain and Illinois Web Design here for a free estimate, more information, or to inquire about a free personal consultation.

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